03.11.09
How jewelry designer can survive in slow economy times
For those who are struggling now with disappearing sales at this uneasy time, my word is – use difficult times to your advantage!
Yes, your read it right and I am not crazy. People are buying much less of everything not essential to survival, so jewelry sales are not on the rise no matter of what are you trying to do. That’s why my 3-dimentional action plan for difficult times like that would be:
#1. Invest in yourself
Learn new techniques of jewelry making, improve your skills, take a training course, re-think your strategies, designs, re-structure your collection, re-do your website, learn how to take better pictures of your jewelry. Everything that you have learned – it’s yours forever, no matter of what!
#2. Network and promote
Get involved in professional groups, make new connections with fellow designers, with jewelry retailers, with manufacturers; promote yourself on internet social networks. Information can become useful in no time – good times are ahead!
#3. Volunteer
Find local charities, hospitals; give free lessons in your local community, donate some jewelry to a good cause. It’s all can turn into future sales.
That was my thought of the day.
If you agree with that, or even more so – if you disagree with me – please, leave your comments. I will be happy to hear from you.
